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News for Healthier Living

Small Incentives Drive Lasting Seatbelt Habits, Cut Unbuckled Trips by a Third

We've all heard "Click It, or Ticket" as a reminder to buckle up in the car, but "Click It and Win It!" appears to be an effective approach for sustaining consistent seatbelt use among drivers. When drivers were promised a share of $125 weekly prize money for maintaining perfect seatbelt use streaks, they established good, long-lasting habits. Driving without a seatbelt decreased 26% relative to the control during the incentive program and was 33% than the control even after the program ended, according to research from the Perelman School of Medicine at the University of Pennsylvania, published in the American Journal of Public Health.

March 14, 2025


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